A lot of people, possibly you included, wonder why a website is a good idea. After all, youíve probably already got good promotional material such as leaflets, posters and adverts. However, those things all depend on you spending a lot of time, money and effort to be effective.
With a website, your business is accessible globally at the touch of a button. It is available 24 hours a day, 365 days a year. Nowadays, more and more people are using the Internet as their first port of call when searching for a product or service because it is more convenient and saves them valuable time. They expect companies to have a website and if they donít find yours, they will find someone elseís instead and you wonít even get a look in.
Websites are quicker, easier and more cost-effective to update than print based media. You can have all sorts of information about your product including pictures, prices and details, the latest company information, maps to your outlet(s) and even promotional videos available for the world to see. A website plays an important role in your marketing strategy and shows the public that your company has planned for the future by securing its online presence today.
Imagine the scenario whereby a customer rings you requesting information on a product or service. There's only so much you can say over the telephone and delivering product information via postal services takes time. It would be great to say, "If you take a look at our website, I'm sure you'll find what you need there."
You would be surprised how many extra sales you could have by developing an online catalogue giving pricing information. Having a website also speeds up the time taken to react to customer queries, which can be done via email.
The top 10 advantages of having a website are:
The Internet is here to stay so act now and make use of this powerful opportunity for your business.